Pay Per Click (PPC) marketing is a great way to drive traffic to your site or to an affiliate offer that you’re promoting. I want to spend a little time in this post sharing some information that I learned from my training in PPCClassroom.

PPPClassroom is a great training program and they went way above what I thought they would. If you’re interested in using PPC in your business, I strongly suggest you reserve a spot as soon as they open back up.

In the mean time, here are some PPC testing tips you can try:

1. Watch you budget

When you are first starting to learn about running PPC campaigns, the most important thing to keep in mind is your budget. Nothing is more discouraging than blowing through $100 and having nothing to show for it.

For the first couple of weeks you really want to keep a close eye on your campaigns. Set a daily budget that you can live with. For me I decided that I was going to start out with $50 in my budget. I set my daily limit at $5, expecting my money to last me roughly 10 days.

I had structured my campaigns well enough that it took me 23 days to spend my $50, and I made $120 in sales with it. So I made a $70 profit with my first campaign. I was very happy with that. Thank you PPCClassroom.

2. Build a website based around your campaign

Once you have determined you have a niche that you think is going to be successful for you, build a website around it. You want to fill the website with around 20 to 30 pages that are targeted to your keywords. You want to choose the keywords that generate the most traffic for your campain.

3. Split test your landing page

Once you have your site set up, start split testing your landing page. In case your not sure, the landing page is the first page your visitors see when they come to your site.

You want to split test the landing page to see which page does the best. You can only change one thing between the two pages. Anything more and you have no idea what caused one page to get more visits than the other.

You can run a split test with a free service at Splittester.com. Whatever you do, you need to make sure you track your results and that the statistics are valid.

4. Optimize your campaigns

After you have let your campaign run long enough to get some decent traffic (this will depend on your opinion), drop the loser keywords for the winners. The loosers are those that are not producing any sales.They might be getting clicks, but if you have more than 100 clicks on the keyword and no sales conversions, you probably need to dump that keyword.

Position your keywords for the “sweet spot.” The sweet spot is a position on the first page, other than number 1. The first couple spots are often times tire kickers. They click the link out of boredom, not because they are interested.

Spots 3 and on, are generally people who are interested. This is because if they are still reading the ads in those positions, they are truely interested in finding information about the topic.

When you are looking to start driving targeted traffic to your affiliate offer quickly, PPC marketing is a great way to do it. But be careful you don’t spend too much, and that your keywords are converting into sales.