Avoid These Terrible Affiliate Marketing Mistakes

These are some of the worst affiliate marketing mistakes that people make. They are made by both new affiliates and seasoned pros who just have not had the benefit of coming across an article like this. Some of these i have learned as a result of my own experience, and other have been shared with me by other affiliate program marketers.

1: Too much Flash

Using a lot of flash can be a huge mistake. People typically come to websites to get information, not watch your flash presentations. While high speed internet is becoming more common, there are still a lot of people that use dial-up.

Think about your actions at sites with a flash animation on the home page. Do you sit and wait for it to load, or do you click the skip flash button, most people skip it. Keep your website simple. Look at Google. They have the money to do whatever they want, but they don’t use flash. Why? They know people want information, and do not want to wait for the flash to load. Keep your website simple so it will load quickly for everyone. You will loose people who have to wait.

2: Difficult Navigation

If your visitor has to try and figure out how to navigate your site, they will leave. It’s easier to click the back button then it is to try and figure out how to get around your site. Don’t use animated buttons, or cute pictures to get people to navigate around your site. You are ultimately asking people to purchase a product. You want people to know you are a professional business, not some kid trying to scam someone out of their money.

3: Not writing your own text

There are companies out there that allow their webmasters to write the text for their website. Most webmasters are programmers and not marketers. They know how to try and make your website relevant to the search engines, and that is their main focus. Your main focus is making sales. Simply finding your website is not enough, the visitor needs to take action when they are there by clicking through to the sales page.

If you lack the confidence to write a copy that will make visitor click to your sales page, you have a couple of options. First you can hire a person who is a copywriter. They get paid to make people want to buy, that is their job. They make people want to buy. The second option is to learn copy writing yourself.

No one is more interested in seeing you succeed than you. You can get e-books and e-courses over the internet that teach you copy writing. Writing copy is not easy. That’s why those who do it well get paid so much for it. If you want to learn you do it yourself, become a student of copy writing and take this aspect of your business into your own hands.

4: Playing it cheap

Nothing says cheap and un-professional like a free website. Look at the sites that people put up at places like Yahoo’s geocities.com. They scream free and cheap when you look at them. There’s nothing wrong with free and cheap when you are building a personal page about yourself. But when you are trying to run a business and makes sales, it just doesn’t work because you don’t build any confindence in the visitor.

Tagged with: website design

Filed under: Articles • Beginners Articles • Intermediate Articles

Like this post? Subscribe to my RSS feed and get loads more!