What does the present financial crisis mean for Affiliate Marketing.

A lot of us have been wondering recentlyhow the problems affecting our economy are going to impact our affiliate marketing businesses.  I was reading around today finding out a little about this from some other people.

Here’s some of what I learned:

26% of consumers surveyed in January said that if the economy worsens over te course of the next year tey wll acctually shop online MORE. Mark Kirschner, chief marketing officer at affiliate marketing company LinkShare Corp., said “They see online as part of the solution to the challenges they face right now.”

A large number of shoppers said they purchased something online with a coupon that they would not have purchased otherwise. Between 64% and 70% said a coupon or discount convinced them to buy a product or service from an online retailer that they would not have purchased from otherwise.

Most suprisingly there were quite a few shoppers who said they planned to purchase more online this year than last year.

Click here to read the entire story.

Filed under: Affiliate Marketing News

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